The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of America’s youth by solving the childhood obesity crisis. (PHA compliments the Let’s Move! initiative launched by former First Lady Michelle Obama to solve the problem of obesity within a generation.) Simplissimus created the identity for the annual PHA Fit to Celebrate Benefit Gala, including an event logo, invitation and corresponding collateral. The design focused on the organization’s 5-year anniversary.