The Michael J. Fox Foundation PDEC

Identity, Digital, Print

The Michael J. Fox Foundation Parkinson’s Disease Education Consortium is an alliance of biotechnology and pharmaceutical firms who support the commitment to furnishing high-quality education resources for the Parkinson’s community. The design challenge was to create an identity that spoke to the multiple audiences involved, as well as the key tenets of transparency, community, and optimism. Simplissimus branded the initiative, provided creative direction for all materials, and designed all print and digital assets.