JBF Leadership Awards

Identity, Print

The James Beard Foundation Leadership Awards recognize specific outstanding initiatives, bodies of work, and lifetime achievement in the world of food. Excellence of work, innovation in approach, and scale of impact within a community or the nation are among the criteria used to select each year’s winners. Simplissimus created an identity for the awards and a print campaign that focused on the concepts of sustainability and celebration, using recycled newsprint with neon green and metallic silver inks.