JBF Gala 2016
The James Beard Foundation Gala is an annual collaborative dinner held to celebrate the Foundation and raise funds for its many culinary initiatives, including the JBF National Scholars Program. The event features James Beard Award winners, and live and silent auctions of priceless experiences. Inspired by the iconic Rainbow Room setting, the 2016 design focused on four landmark Art Deco buildings in New York City. Simplissimus created a system of iconography for each of these buildings and used them throughout the event branding.