Donald Scott NYC
Rebrand for Donald Scott NYC. A world-renowned stylist, Donald Scott (formerly of Paul Mitchell) designed a series of patented, razor tools that provide the hair artist with creative freedom, spontaneity and precision. Simplissimus created the identity, product packaging, website, and corresponding collateral for the collection. The new design reflects Scott’s edgy, New York-centric aesthetic and a modern, innovative, fashion-forward take on hair styling.